TL;DR: While platforms evolve, sticking to proven aspect ratios dramatically reduces surprises: 1:1 (square), 4:5 (portrait), 9:16 (full‑screen vertical), 16:9 (landscape). This guide provides 2025 working sizes and downloadable SVG templates. Pair them with on‑device Resize/Crop/Compress for production‑ready assets.
Note: Specifications change. We provide commonly recommended, widely compatible sizes. For mission‑critical campaigns, consult the latest platform documentation.
How to use these templates
- Download the SVG templates (see each section and the bundle list below). Open in Figma/Sketch/Illustrator or directly in the browser.
- Process locally with our tools:
- Resize to exact pixels: Resize
- Frame composition by aspect ratio: Crop
- Perceptual compression: Squoosh
Use the hosted tools directly: https://resize.oneimage.co, https://crop.oneimage.co, https://squoosh.oneimage.co.
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| Type | Aspect | Working Size (px) | Template |
|---|---|---|---|
| Feed (Square) | 1:1 | 1080 x 1080 | SVG |
| Feed (Portrait) | 4:5 | 1080 x 1350 | SVG |
| Stories/Reel Cover | 9:16 | 1080 x 1920 | SVG |
Tip: Portrait posts (4:5) capture more on‑screen real estate on mobile. Keep key elements inside the inner safe area.
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YouTube
| Type | Aspect | Working Size (px) | Template |
|---|---|---|---|
| Video Thumbnail | 16:9 | 1280 x 720 | SVG |
| Channel Art (with safe area) | 16:9 (+ safe area) | 2560 x 1440 (safe 1546 x 423) | SVG |
Note: Keep critical text/logos within the safe area (1546 x 423) due to device cropping.
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TikTok
| Type | Aspect | Working Size (px) | Template |
|---|---|---|---|
| Video/Cover | 9:16 | 1080 x 1920 | SVG |
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X (Twitter)
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| Type | Aspect | Working Size (px) | Template |
|---|---|---|---|
| Standard Pin | 2:3 | 1000 x 1500 | SVG |
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Xiaohongshu (RED)
| Type | Aspect | Working Size (px) | Template |
|---|---|---|---|
| Post/Cover | 3:4 | 1080 x 1440 | SVG |
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| Type | Aspect | Working Size (px) | Template |
|---|---|---|---|
| Post (Landscape) | 4:3 | 1200 x 900 | SVG |
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Practical workflow tips
- Lock aspect ratio first, then pixels. Ratios preserve composition; use “Resize” to hit exact sizes.
- Keep critical text/logos within inner safe areas to avoid platform UI overlays/cropping.
- Compress perceptually (AVIF/WebP/JPEG) and visually QA thumbnails and covers before publishing.
- Build a master at the largest ratio, then derive alternates via “Crop” to avoid re‑designing.
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Template bundle
Download SVGs individually from links above, or grab the one‑click ZIP: Download all templates.
Path pattern: /templates/social/2025/{platform}/{name}.svg
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References and updates
- Platforms evolve; verify with official docs before critical campaigns.
- We favor widely compatible, conservative sizes. PRs with authoritative, up‑to‑date specs are welcome.
Further reading: